Manifest FTS Brand Assets and Guide
Colors
We use a mostly black and white color pallete so our photos, media and accent elements can stand out. The Manifest logos are usually black or white but are created with vectors allowing for a full spectrum of colors for marketing or special occasions.
HEX: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
HEX: #3f8077
RGB: 63, 128, 119
CMYK: 51, 0, 7, 50
HEX: #f2f4f7
RGB: 242, 244, 247
CMYK: 2, 1, 0, 3
HEX: #101828
RGB: 16, 24, 40
CMYK: 60, 40, 0, 84
Logos
M Logomark & Wordmark
The M Logomark & Wordmark is the primary identifier of our brand. While our goal is to lead with the M Logomark Symbol, we enlist the Wordmark to ensure brand recognition in low-awareness platforms or when we are limited to our use of color.
M Logomark
In high-awareness platforms, we can lead with the M Logomark Symbol. It’s visually universal and instantly identifiable as shorthand for our brand. However, those unfamiliar with our M Symbol might not identify it as Manifest FTS, which is why it is currently only used in conjunction with our Wordmark.
MFTS Logomark
The Manifest FTS (MFTS) Logomark is another visually universal shorthand for our brand. It utilizes our tagline “Forward Thinking Solutions” with our M Symbol in the center. It can be used for print, stationary or as a large opaque background image for visual aethetic. It can also be animated for use on the web as seen in our website footer.
Typography
We use 2-3 font styles for different elements. Fonts, sizes and styles used are ADA compliant and easy to read.
Redzone
Used for headlines and titles.
Poppins
Used for body parapraphs.
